Casio G-Shock
The concept was to create a film that evokes the pathos of the Casio G-Shock brand in a sexy and stylish way. Rather than showing a demonstration of how tough and beautiful the watch is… we created a dreamlike metaphorical journey focusing on a faceless cyborg motorcyclist. Set in a cold futuristic world, the dark rider blasts through a series of liquid and glass elements before transforming into the G-Shock watch.